Whom Does America Trust?

In a recent Pew survey (March 11-21, 2010), most Americans (71%) said they trusted small business. Almost the opposite was true for big business–64% did not trust them. And Banks? A mere 22% of us trusted them!

Congress was down there at the bottom, too, and Federal Government only rated a 25% positive rating.

I wonder what this says to you entrepreneurs?

You have everything going for you. But it is easy to lose a reputation, so you should guard it jealously, by setting and maintaining the highest ethical standards in all your transactions.