Ethonomics is a word that will that spread, so don't be freaked out by it. Most recently used by Fast Company magazine to mean a hybrid of technology, design, and social responsibility that is about ethics in the marketplace.
Progressively the concept of the triple bottom line will become the quadruple bottom line - in my opinion. The fourth element will be about ethics, or the state of being. If the motivation for dealing with profits, people and the planet does not come from the heart, ...